Tilling the Soil of Opportunity
It introduces them to the concept of market-driven agriculture as opposed to product-driven agriculture. The program focuses on value added agriculture, direct marketing, agri-tourism and farm diversification.
It gives producers the tools they need to become adept at operating on the basis of sound business practices and profit concepts, while reducing reliance on government handouts.
10-session course delivered over a period of time: 40 hours training time + 4 hours one-one-one coaching per participant. Minimum group size recommended: 5
Program includes comprehensive textbook and interactive workbook as well as Instructor’s Guide and overhead presentations.
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